From the moment, my mother, sister and I were greeted at the door by Nicola, I felt valued and listened to and had my best, most fun, bridal shop experience. George James was the first place I actually went and then nowhere else compared. I visited a few other places where it felt like I was on a conveyor belt, or I was just a walking wallet to them, but not so at George James. Nicola is open, so friendly and has a brilliant ability to make sure you feel special. She also knows her stuff and I felt well guided but not pressured on my initial visit. Having been to several other shops, I was still quite hung up on one dress at George James so Nicola patiently let me revisit solo twice to try it on again and finally I realised I really didn't need to keep looking. Not only was I thrilled to have found my dream dress but I was so happy to be giving my money to such a brilliant local business. There's no doubt in my mind that Nicola and George James Bridal are award worthy!