Claire Bowpitt

After being to a few bridal boutiques I stumbled across George James Bridal. Even with no appointment, Nicola made me feel very welcome and let me browse away. She gave amazing advice and suggested a dress I didn't even see myself on the rails! Needless to say, Nicola knows her stuff as after returning to try it on again today, I brought the dress of my dreams!! With a warm, friendly and welcoming atmosphere, Nicola will certainly succeed in making her boutique work- it's exactly what Bedford needs. Thank you for making me one very happy bride!! Xxx

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Samantha Harrison

From the moment, my mother, sister and I were greeted at the door by Nicola, I felt valued and listened to and had my best, most fun, bridal shop experience. George James was the first place I actually went and then nowhere else compared. I visited a few other places where it felt like I was on a conveyor belt, or I was just a walking wallet to them, but not so at George James. Nicola is open, so friendly and has a brilliant ability to make sure you feel special. She also knows her stuff and I felt well guided but not pressured on my initial visit. Having been to several other shops, I was still quite hung up on one dress at George James so Nicola patiently let me revisit solo twice to try it on again and finally I realised I really didn't need to keep looking. Not only was I thrilled to have found my dream dress but I was so happy to be giving my money to such a brilliant local business. There's no doubt in my mind that Nicola and George James Bridal are award worthy!

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Dee Rudran

As soon as I walked into George James Bridal, I knew the 2.5 hour drive from London would be worth it. Nicola was so welcoming and she made the entire experience really fun. The best thing about the experience was that I was made to feel comfortable throughout the entire process. Nicola didn't make me feel as though I was being pushed to do something I didn't want to, or try on any dresses that I was uncomfortable with - she was just really happy and excited for me as I was trying on dress after dress, and she was really patient which was key. I had been to another bridal boutique in London, but George James Bridal really exceeded my expectations. I'm so glad I read reviews of George James Bridal and decided to travel to Bedford to look for my dress. If I hadn't, I wouldn't have found the perfect dress. I would really recommend any bride, but especially those who are quite picky and not really sure what they want to visit. Nicola completely puts you at ease, and makes the experience just really special. Thanks Nicola! xx 

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Sian Birks

. Having visited a few other bridal shops in the town, the reception you receive when walking through the boutiques door is priceless. Nicola's eye for what works for you as a client as well as really listening to you as the bride makes the whole experience of buying your gown from her magical. Nothing is too much trouble for Nicola from a random call about shoes after hours or a frantic call that you've changed your mind on a veil - Nicola is always happy to help and will always make time for you. Her enthusiasm for her work is priceless and I would recommend her and her beautiful boutique to any fellow bride.

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Kamala Ghera

I was very nervous, Nicola welcomed me in and has a knack on how to make you feel at home but special at the same time. Nicola's bubbly personality is second to none, her knowledge of what styles would suite my body shape was excellent I didn't feel rushed, and she encouraged me to try on the different styles while explaining why certain styles were more flattering for my shape. I left with the biggest smile and bought my perfect dress. The whole experience was excellent from the décor to the choice of dresses but most of all Nicola, she makes this place. I was recommend George James Bridal and Nicola by a friend and I too will be making the same recommendation to any future brides I may know. 

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Sally Clark

From the very first phone call (which was made while she was on holiday! That's dedication!) To the first visit to try on dresses, Nicola at George James Bridal was everything you would want and more when picking the most important dress you'll ever choose. She made me feel so at ease and comfortable right from the beginning. I described my dream dress and Nicola expertly plucked it out of the stunning selection of designer dresses, which ended up being the dress I bought, and I can't wait to wear it! The beautiful shop is booked for you alone to give you time to browse, chat, laugh (and cry!) together. That attention is just what you want and makes you really feel special. I cannot recommend them enough and they are definitely one of the best bridal boutiques out there!

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Elena Elly Jacobi

George James Bridal was without a doubt the best dress shop we had been to, and we'd visited quite a few! I found Nicola @ George James online as a Justin Alexander stockist, because I had already been to a stockist in Hertfordshire and they tried to push me into buying a dress, with a different excuse each time as to why I should buy it immediately, including double the lead time for the dress to come in to make me panic... I phoned Nicola to see if she had the same dress and she was nothing but polite and helpful and advised me of the correct lead time. I never felt pressured into buying any of the dresses I tried on, and she had the next season trunk show, so I got to try on all of the dresses from my favourite designer and fell in love. We all felt completely comfortable and relaxed in Nicola's company and it was by far the best treatment we received. If I could get married all over again I would go back to Nicola without a doubt! 

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